Mars are giving away a free ball with every luxury M&M’s Easter egg purchased, exclusive to Tesco. This really stood out in store in the seasonal aisle.
"The bright yellow was vibrant and attracted me to the offer. This encourages shoppers to purchase this egg rather than any other because they get a free ball instantly. The main reason the offer got my attention was that you could take the ball home with you on the day- no faffing around with collecting coupons or sending anything away. The promotion was very clear and there was no confusion. Overall a neat, vibrant, clear unit with a great reason to purchase."
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