Tuesday 16 April 2013

Walkers - Home Grown


Walkers new Home Grown campaign is live in the shopper environment. It’s a great idea and way to gain additional stand out and front of store space. 

Again, another example of Walkers acting like the No.1 brand in their category and doing something different and innovative 
in-store to separate themselves from the competition.


Asda's funky freezer aisle...




Wednesday 10 April 2013

SNOG!

This little card was being handed outside the shop SNOG giving customers the chance to try a free sample

Nice design with a quirky tag line to go along with it

"Bright design, and a great way to get customs in."








Monday 8 April 2013

Adidas - Never Stop

"When walking past Footlocker I spotted this crazy looking standee. It has a nice 3D appearance with its die-cut city scape and pop-out streets. 

During the creation of this unit it probably drove the designer to the edge of insanity. There are so many elements to it, which must have taken an eternity to artwork!!"











Anchor


Wednesday 3 April 2013

Expedia - Treat Yourself


Seventeen




Baby Bio


Bio Bio have teamed up with the new Twentieth Century Fox and Blue Sky animated film, “Epic”. The film is set in forest so has a nice link to the plant food product.

They are offering a no purchase necessary competition to win a family jungle adventure to Thailand, plus runner up prizes.

The creative features the characters from the film which 
helps to give a rather unassuming product a bit of life and standout in-store.



LYNX - Space Academy!


LYNX is sourcing the world to recruit a few brave men for the opportunity of a lifetime - A trip to space!  You have to sign up to the LYNX Space Academy then get your friends to vote. The top 200 will advance to the National Challenge where they will compete against other potential astronauts. The top 4 recruits will then advance to Global Space Camp where they will compete for a chance to join LYNX’s international crew. 

Then lift off!

An inventive piece of POS. Instant standout in-store and a fantastic prize overlay. Captures the attention of kids running around the store and prompts ‘dad’ to take a look.