Monday 30 April 2012

Schwartz FSDU

Schwartz have launched a range of BBQ marinades and seasonings called Grill Mates which are exclusive to Asda.




Wednesday 25 April 2012

Cadbury Dairy Milk Bubbly

FSDU Containing the new Cadbury Bubbly bar with lovely detailing on all panels.


Intricate Die cuts throughout and additional pop out in 
the header really makes this POS piece stand out amongst normal boxy looking FSDU's.







Tuesday 24 April 2012

Heineken Tap Challenge


This in-store instalation encouraged consumers to take on the challenged of pouring the perfect pint. There was a tutorial on screen and a special glass that would judge your pint once you had poured it. It was to promote their mini kegs.

Great Idea!


Savoury spread fit for the Queen!

MARMITE!

Fans of the nation's most divisive savoury spread will be able to "toast" the Queen's 60th year at the helm by buying a special edition jar of the brown stuff...

The limited edition Marmite packaging eschews the brand's usual yellow white and red label in favour of the red white and blue colours of the Union Jack. The illustration of a marmite and spoon on the front of the label has been replaced by a crown and brand name itself has been changed to Ma'amite. The jar also features a red, rather than the usual yellow, lid.

You can pick this limited edition jar up from most supermarkets or simply go to - marmiteshop.co.uk




The Thyme has arrived...

This is a lovely little piece of design for the 
Leeds Food Festival.

A minimal feel with generous white space. 
The limited colour palette adds to the premium feel of this design. A quirky play on words for the header and an added texture to the typography also creates some depth.



Wednesday 18 April 2012

Jean Paul Gautier limited edition Coca-Cola light bottles

Coca Cola have been creative with their packaging recently. The limited edition packs, exclusively in France, are designed in the couturier's signature blue-and-white Breton sailor stripes, corsets and unique tattoos.


JPG is also featured on the POS and the collectors edition will make an ordinary mass-market product very desirable. Not only that, it will have hugely impactful on-shelf presence.





This was spotted on a site called, 



www.designtaxi.com

Check it out!


Tuesday 17 April 2012

Kingsmill's Big Lunch Tour Event

Kingsmill are in partnership with The Big Lunch for 2012. The idea behind it is that Kingsmill will be helping mum to put the fun back into lunchtime for her family whilst meeting and having fun with her neighbours and community.


The event has 3 main elements:
- A sampling van offering free sandwiches
- A sandwich making zone
- A playzone, with a carrot stick bowling alley and a sandwich stacking game.

The event was very family orientated and the Kingsmill logo was splashed everywhere. With a sampling van also displaying the creative, which travels around the country, it will have helped them connect with shoppers outside of the usual places.









Monday 16 April 2012

New M&M's 'Lost Tribe' promotion

http://m-ms.com.au/default.aspx




La France Retro



A series of posters inspired by those for the films of Jacques Tati are urging us to visit Western France for our holidays this year...


The posters were illustrated by Paul Thurlby and art directed by Ruan Milborrow for The French Tourist Board in the UK.






Absolut branded bus stop


Thursday 12 April 2012

Wrigley's Extra Ice CTU - our very own






NEW 'Bitsa Wispa'

Simple, impactful and a good use of a die cut. 
The bubbly bold typeface keeps close to the brand that makes it instantly recognisable.




Check out the ultimate rock, paper, scissors game at...


www.facebook.com/wispa





Trebor - London 2012 Tickets giveaway


TREBOR completely dominated the cover of last weeks Metro with a vibrant burst of colour and brand display.

The advert drives you to their website where you have the chance to win tickets after you’ve entered the on pack code.
The ‘Win London 2012 Tickets’ lock up works well which features online as well as in print.

Can’t help but love their tag line -

‘The Baton of Sweet Success’







Wednesday 11 April 2012

Cleverly Positioned POS...


Oats So Simple - Nice clip strip!

A Co-op Spotted...


This modern, sturdy looking clip strip holds and shows off the product well. 


Great use of branding - when the product is removed from the holder the pack design is replicated on the back of each panel 
so it showcases the product even when the pack is not there to pick up.

Provenance - packaging


Provenance makes high-quality homeware products from recycled, reclaimed and renewable materials...

"the packaging is designed to achieve high shelf and low environmental impact."


...definitely worth having a look at the rest of the site!







Tuesday 10 April 2012

The Colgate Challenge

Interactive promotional stand encouraging consumers to take 
'The Colgate Challenge'


To take the online challenge for a bit of fun go to - 

www.colgate.co.uk/app/ColgateTotal/UK/healthy-mouth-challenge.cwsp