Thursday 9 January 2014

Despicable Me Phone Box

This was a Facebook driven campaign which asked consumers to go out and find a Despicable Me phone box, take a picture high-fiving it and upload to the Facebook page to be in with a chance of winning a Despicable Me Monopoly board and a copy of Despicable Me 2 on DVD this Christmas. Essentially a share to win mechanic. It encourages fan engagement and also gets consumers to create Facebook content for free – savvy. Is this something that we could ask our Lanson, Skittles and Starburst fans to do? 
The public have become very fond of the minions from the film, so heroing them on the phone box poster is a great way to grab the attention of passers-by, with the DVD sales message being secondary at the bottom of the poster. 






Gordons - 10 Green Bottles

Temperley London have come up with a whole new take on
our 10 Green Bottles concept. Led by designer Alice Temperley, the eclectic fashion house has reinvented the classic Gordon’s label in 10 uniquely vibrant ways. Each limited edition label includes a signature motif inspired by Alice’s personal collection of vintage clothing and her British heritage.

Check it out: http://www.gordons-gin.co.uk/




Wednesday 8 January 2014

Handy By Flora

Handy allows users (through Chrome) to start, stop and rewind YouTube videos with hand gestures… so no more food-covered keyboards!

They also have some nice infographics to explain the idea. 
Bonus bit – you can create an account and your own interactive recipe book through Handy, with 2 free Flora recipes to start you off. Check it out for yourself at: www.handybyflora.com




RSPCA

A free dog toy when you buy a dog bed from the RSPCA. Good stand out on shelf and free gift is attached which makes this easier
for the shopper. Also a contribution is made to the RSPCA each
time a purchase is made.