Kingsmill's Big Lunch Tour Event

Kingsmill are in partnership with The Big Lunch for 2012. The idea behind it is that Kingsmill will be helping mum to put the fun back into lunchtime for her family whilst meeting and having fun with her neighbours and community.

The event has 3 main elements:

- A sampling van offering free sandwiches

- A sandwich making zone

- A playzone, with a carrot stick bowling alley and a sandwich stacking game.

The event was very family orientated and the Kingsmill logo was splashed everywhere. With a sampling van also displaying the creative, which travels around the country, it will have helped them connect with shoppers outside of the usual places.