On-pack protion from Carling, offering customers the chance
to win two million ‘Brilliantly British’ prizes, which includes
Land Rover Defenders, V Festival tickets and music downloads.
Plus you can also win a Mini exclusively with Morrisons when
you buy promotional packs.
Mechanic:
A unique code is printed on the inside of special promotinal
wrappers, which is then entered online to see if you have won.
The gold colour theme they have used, really stands out against the black and is a nice way of linking the different prizes and while stilll feeling on brand.
floor media and Carling would be £3 worse off.
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