The Easter Egg Trail is now approaching its sixth year.
This campaign has enabled Cadbury to reconnect with families, with nearly 4.5 million participants at almost 300 National Trust properties and 20% more consumers every year.
"I think this is a fun campaign that makes Easter more than just a day to stuff your face full of chocolate. They have teamed up with the National Trust to create an event that enables the whole family to experience Easter."
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