Nestle Easter Characters

Nestle have produced a range or easter characters which are housed in individual boxes representing their living habitat. Great for engaging young children. The packing could also double up as something for a child to play with once the chocolate has been eaten. Fun standout in-store.

Lindt - The Hunt Is On!

Galaxy ASOS

Online at ASOS.com - ‘The Essential Upgrade’ is an online advertorial Galaxy have placed on ASOS.com which gives you ideas on how to ‘upgrade your look’.

Very targetted to the readers of ASOS and fitting perfectly with the ‘new’ Galaxy line ‘Why have cotton when you can have silk’. Good placement for Galaxy’s target market.

There is also a Facebook app through which you can ‘Upgrade your Status’ by using Galaxy colours and fonts.

Warburtons Escapes - New Product Launch

Copella

Copella were giving away free mugs, designed by Emma Bridgewater, through their Facebook page. This offer has finished but the mugs are still available to buy through their website. 

www.copellafruitjuices.com

"It’s a nice idea and a great way to drive consumers to their Facebook page. The design of the mug fits well with the brand and is a nice gift/collectable"

Magnum Infinity

Magnum are giving away a designer handbag worth £800 everyday when you buy a promotional pack.

http://www.facebook.com/Magnumuk/app_202201839917732

V05

Nice bright on shelf display that heroes particular products. Uses a QR code to allow the customer to get more info.

"A nice bold and bright design jumps out of the aisle at you.

Clearly by the lack of product in the centre its working well to

attract the target consumer."

Mesh Wrigley's Extra

Cadbury's Personalised Bars

Send a personalised bar to the one you love...

M&M's Easter give away

Mars are giving away a free ball with every luxury M&M’s Easter egg purchased, exclusive to Tesco. This really stood out in store in the seasonal aisle. 

"The bright yellow was vibrant and attracted me to the offer. This encourages shoppers to purchase this egg rather than any other because they get a free ball instantly. The main reason the offer got my attention was that you could take the ball home with you on the day- no faffing around with collecting coupons or sending anything away. The promotion was very clear and there was no confusion. Overall a neat, vibrant, clear unit with a great reason to purchase."

Carling - Win a Mini!

On-pack protion from Carling, offering customers the chance

to win two million ‘Brilliantly British’ prizes, which includes

Land Rover Defenders, V Festival tickets and music downloads.

Plus you can also win a Mini exclusively with Morrisons when

you buy promotional packs.

Mechanic:

A unique code is printed on the inside of special promotinal

wrappers, which is then entered online to see if you have won.

The gold colour theme they have used, really stands out against the black and is a nice way of linking the different prizes and while stilll feeling on brand.

floor media and Carling would be £3 worse off.

Nestle Easter!

Nestle (and most other chocolate brands) have started to stock

the shelves with their Easter themed items.

The Milkybar pieces are nice in linking in to the ‘typical’ animals we see at Easter…well maybe not the cow, but it’s all about new life etc! The friendly faces and printed foil

package stick with Milkybar trend, and they quite nicely incorporated the logo in to the stomachs of the animals, which make it less intrusive.

"I imagine the animals will be popular with the kids – but it’s Easter so chocolate in general should fly from the stores!"

Cadbury Easter Trail

The Easter Egg Trail is now approaching its sixth year. 

This campaign has enabled Cadbury to reconnect with families, with nearly 4.5 million participants at almost 300 National Trust properties and 20% more consumers every year. 

"I think this is a fun campaign that makes Easter more than just a day to stuff your face full of chocolate. They have teamed up with the National Trust to create an event that enables the whole family to experience Easter."

Dove - Real Men

Dove is starting a new campaign with men as it launches Dove

Men+Care™ - a new range of men’s personal care products that deliver comfortable skin. It focuses on the journey it takes for men to be comfortable in their own skin. Dove use ‘real’ men in their advertising to take us away from the usual steriotyped male in normal adverts.

Great location for the banner, it caught everyones attention going up the escalators and its a lovely piece of photography.

Lynx

An attention grabbing Lynx Apollo display featuring an:

• an FSDU

• a Lama standee

• and an another standee that has a cut of the spaceman’s head, encouraging people to interact with it. 

This also featured twinkling (stars) LED’s and had holders for the products (as if they were floating in space) but these had not been put on. The space theme creative, ties in with their on going “out of this world” competition to win a trip to space.