Thursday 30 August 2012

Tesco Interactive Screen For home Shopping

The interactive screens allow you to flick though the range of products on order. Further inspection shows you actually need to download and register an app to shop, and the range of products available was limited to just the very basics (less than in most local convenience shops). 

This makes more of a cool experiential piece rather than a practical shopping experience. When questioned the girl working alongside she said only a few, mainly business people had purchased through the system. 

Whilst this does allow people to order purchases for when they return this can already be done from the comfort of a hotel room on a laptop. 






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