To support the launch of the new Nike+ app, trainers and Fuel Band, Nike have been going all out with a number of interactive displays in and around Selfridges and Nike Stores.
You stand in the blue spot and when it says jump, you jump.
It will then play back your jump in slow motion, telling you exactly how high you jumped.
In-store there is a similar item display with two screens that measure how high you jump, how many times in a minute , running on the spot etc allowing users to compete with friends whilst trying out the new trainers.
Outdoor, a great opportunity to create some really noticeable, yet simple and fun brand engagement (loads of people were gathering around watching) whilst demonstrating one of the main qualities of the new basketball shoes (which digitally measure how high you jump).
In-store, again great brand engagement but also an easy way to get customers to try out the new trainers in a friendly but slightly competitive environment.
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