Sourz is getting sorted for summer with experiential sampling
activity at some of the most exciting festivals and cities
across the UK. Festivals give brands a way to really connect with their audience and has been embraced by brands such as
Jägermeister with their JägerRock truck bar and Guiness,
which supports the annual Cork Jazz festival.
Sourz is giving the chance to win a unique branded VW
Campervan that is touring key cities across the country this
summer. Taking a pop-up festival experience to the road, the
Sourz VW Campervan will bring the brand to life in selected
on-trade outlets and supermarkets.
In addition to the VW campervan, tickets and other music
related prizes, such as iPod Touch’s full of summer tunes, will
be on offer in the lead up to each festival.
In-store, the only POS was the tear off barker pictured, but
the competition does has radio and tv support as part of
Sourz partnership with MTV and Capital FM.
There is no purchase necessary you just enter your details
via the Asda competition page, however this is not exclusive
to Asda as you can also enter via the Sourz website.
www.sourz.co.uk
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