Tesco Interactive Screen For home Shopping

The interactive screens allow you to flick though the range of products on order. Further inspection shows you actually need to download and register an app to shop, and the range of products available was limited to just the very basics (less than in most local convenience shops). 

This makes more of a cool experiential piece rather than a practical shopping experience. When questioned the girl working alongside she said only a few, mainly business people had purchased through the system. 

Whilst this does allow people to order purchases for when they return this can already be done from the comfort of a hotel room on a laptop. 

Glaceau Vitaminwater - Paralympic promo

Enter your unique code, name and phone number online for your chance to go to the London 2012 Paralympic Games.

As well as tickets to the games, you and 3 mates get to stay for 2 nights in a 5* hotel, £2012 to splash and return first class travel to London. 

The code is on the back of the medal style neck collar which comes with your vitamin water bottle. 

Mesh - M&M's Sweet Sunday

A QR experiment from Bulmers

You scan the QR code to ‘join the experiment’. 

Once scanned, Bulmers can record what flavours people are drinking and how often.

Collating this data is incredibly useful and also allows Bulmers to find out what devices and operating systems people are using allowing them to target specific audiences.

Vue Facebook

Vue Cinemas have teamed up with CCE / Fanta to provide a gift with purchase – A free pair of ‘slurptastic’ drinking straw glasses when you purchase any regular soft drink in your local Vue Cinema.

A fun way to enjoy your beverage whilst watching a movie and encouraging cinema goers to purchase snacks and drinks on their visit.

 

On-brand creative has vibrancy and stand-out; as well as a relative gift for the Fanta target group of young teenagers. 

An appropriate way of reaching their intended prospective consumers through social media.

A quirky lock-up for their ‘Free slurptastic specs’ icon works nicely; coexisting seemlessly with the Fanta brand creative.

Mesh Heathrow airport finds...

Sourz Fusionz VW Camper Van competition

Sourz is getting sorted for summer with experiential sampling

activity at some of the most exciting festivals and cities

across the UK. Festivals give brands a way to really connect with their audience and has been embraced by brands such as

Jägermeister with their JägerRock truck bar and Guiness,

which supports the annual Cork Jazz festival.

Sourz is giving the chance to win a unique branded VW

Campervan that is touring key cities across the country this

summer. Taking a pop-up festival experience to the road, the

Sourz VW Campervan will bring the brand to life in selected

on-trade outlets and supermarkets.

In addition to the VW campervan, tickets and other music

related prizes, such as iPod Touch’s full of summer tunes, will

be on offer in the lead up to each festival.

In-store, the only POS was the tear off barker pictured, but

the competition does has radio and tv support as part of

Sourz partnership with MTV and Capital FM.

There is no purchase necessary you just enter your details

via the Asda competition page, however this is not exclusive

to Asda as you can also enter via the Sourz website.

www.sourz.co.uk

Diet Coke makes cropped logo packaging permanent

Last August limited edition Diet Coke packaging from Turner Duckworth featuring an enlarged, cropped version of the logo. Diet Coke is now to adopt the design permanently.

The new packaging uses a graphic that is basically a crop of the logo wrapped around the can – full versions are also applied just in case shoppers were unable to identify the brand. 

Jack Daniels - Gold Medal Gift Pack

The gift box, which has no connection to the Olympic Games itself, has been designed to commemorate almost 100 years since it won two gold medals in London.

The Tennessee whiskey was awarded a gold medal in 1914 by the Anglo-American Exhibition held in London, which honoured the two countries’ contributions to the world, and then in 1915 by the Institute of Hygiene for continuing standards following Jack Daniel’s death.

The new gift box features a black and gold 1 litre bottle of Jack Daniel’s Old No.7 plus two commemorative rocks glasses. 

Game on world - Nike

To support the launch of the new Nike+ app, trainers and Fuel Band, Nike have been going all out with a number of interactive displays in and around Selfridges and Nike Stores.

You stand in the blue spot and when it says jump, you jump. 

It will then play back your jump in slow motion, telling you exactly how high you jumped.

In-store there is a similar item display with two screens that measure how high you jump, how many times in a minute , running on the spot etc allowing users to compete with friends whilst trying out the new trainers. 

Outdoor, a great opportunity to create some really noticeable, yet simple and fun brand engagement (loads of people were gathering around watching) whilst demonstrating one of the main qualities of the new basketball shoes (which digitally measure how high you jump). 

In-store, again great brand engagement but also an easy way to get customers to try out the new trainers in a friendly but slightly competitive environment. 

Boxer Chips

Brand of crisps (from Ireland) served in a box rather then 
a packet. Currently only available inflight or in a very small selection of bars and hotels across europe.

Great tone of voice! 

Nice little style that is across all their communications online and print.

They have had great feedback online on product quality and the novelty of eating crisps from a box rather than a packet.