MESH IN-STORE INSPIRATION
Wednesday, 24 April 2013
Tuesday, 16 April 2013
Walkers - Home Grown
Walkers new Home Grown campaign is live in the shopper environment. It’s a great idea and way to gain additional stand out and front of store space.
Again, another example of Walkers acting like the No.1 brand in their category and doing something different and innovative
in-store to separate themselves from the competition.
Wednesday, 10 April 2013
SNOG!
This little card was being handed outside the shop SNOG giving customers the chance to try a free sample.
Nice design with a quirky tag line to go along with it
"Bright design, and a great way to get customs in."
Monday, 8 April 2013
Adidas - Never Stop
"When walking past Footlocker I spotted this crazy looking standee. It has a nice 3D appearance with its die-cut city scape and pop-out streets.
During the creation of this unit it probably drove the designer to the edge of insanity. There are so many elements to it, which must have taken an eternity to artwork!!"
Wednesday, 3 April 2013
Baby Bio
Bio Bio have teamed up with the new Twentieth Century Fox and Blue Sky animated film, “Epic”. The film is set in forest so has a nice link to the plant food product.
They are offering a no purchase necessary competition to win a family jungle adventure to Thailand, plus runner up prizes.
The creative features the characters from the film which
helps to give a rather unassuming product a bit of life and standout in-store.
LYNX - Space Academy!
LYNX is sourcing the world to recruit a few brave men for the opportunity of a lifetime - A trip to space! You have to sign up to the LYNX Space Academy then get your friends to vote. The top 200 will advance to the National Challenge where they will compete against other potential astronauts. The top 4 recruits will then advance to Global Space Camp where they will compete for a chance to join LYNX’s international crew.
Then lift off!
An inventive piece of POS. Instant standout in-store and a fantastic prize overlay. Captures the attention of kids running around the store and prompts ‘dad’ to take a look.
Thursday, 28 March 2013
Nestle Easter Characters
Nestle have produced a range or easter characters which are housed in individual boxes representing their living habitat. Great for engaging young children. The packing could also double up as something for a child to play with once the chocolate has been eaten. Fun standout in-store.
Galaxy ASOS
Online at ASOS.com - ‘The Essential Upgrade’ is an online advertorial Galaxy have placed on ASOS.com which gives you ideas on how to ‘upgrade your look’.
Very targetted to the readers of ASOS and fitting perfectly with the ‘new’ Galaxy line ‘Why have cotton when you can have silk’. Good placement for Galaxy’s target market.
There is also a Facebook app through which you can ‘Upgrade your Status’ by using Galaxy colours and fonts.
Copella
Copella were giving away free mugs, designed by Emma Bridgewater, through their Facebook page. This offer has finished but the mugs are still available to buy through their website.
"It’s a nice idea and a great way to drive consumers to their Facebook page. The design of the mug fits well with the brand and is a nice gift/collectable"
Tuesday, 19 March 2013
Magnum Infinity
Magnum are giving away a designer handbag worth £800 everyday when you buy a promotional pack.
V05
Nice bright on shelf display that heroes particular products. Uses a QR code to allow the customer to get more info.
"A nice bold and bright design jumps out of the aisle at you.
Clearly by the lack of product in the centre its working well to
attract the target consumer."
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