Cadbury - Free The Joy

Cadbury have opened a new Joy Boutique shop today in Covent Garden. The shop, which is only open for 48-hours, will showcase a fabulous selection of footwear, crafted from lovely Cadbury’s chocolate.

Renowned food artist Prudence Staite has spent an incredible 860 hours hand-sculpting the chocolate footwear for the pop-up boutique. 

The chocolate shoe shop will include a variety of different styles; from heels to flip-flops, trainers to sandals.

Head there now for a chance to win your ‘Joy’ in shoes, plus a cheeky freebie!

Starburst FAVEreds

Kettle Chips - Win a break with hand picked hotels

Doritos - Score and Win!

Malibutique - Style Your Summer!

Heinz - Grow your own

Fruyo

Flora - Sunflower Goodness

J20 Late

Despicable Me Phone Box

This was a Facebook driven campaign which asked consumers to go out and find a Despicable Me phone box, take a picture high-fiving it and upload to the Facebook page to be in with a chance of winning a Despicable Me Monopoly board and a copy of Despicable Me 2 on DVD this Christmas. Essentially a share to win mechanic. It encourages fan engagement and also gets consumers to create Facebook content for free – savvy. Is this something that we could ask our Lanson, Skittles and Starburst fans to do? 

The public have become very fond of the minions from the film, so heroing them on the phone box poster is a great way to grab the attention of passers-by, with the DVD sales message being secondary at the bottom of the poster. 

Gordons - 10 Green Bottles

Temperley London have come up with a whole new take on
our 10 Green Bottles concept. Led by designer Alice Temperley, the eclectic fashion house has reinvented the classic Gordon’s label in 10 uniquely vibrant ways. Each limited edition label includes a signature motif inspired by Alice’s personal collection of vintage clothing and her British heritage.

Check it out: http://www.gordons-gin.co.uk/

Handy By Flora

Handy allows users (through Chrome) to start, stop and rewind YouTube videos with hand gestures… so no more food-covered keyboards!

They also have some nice infographics to explain the idea. 
Bonus bit – you can create an account and your own interactive recipe book through Handy, with 2 free Flora recipes to start you off. Check it out for yourself at: www.handybyflora.com

TFL - Travel better London

http://travelbetterlondon.tumblr.com