MESH IN-STORE INSPIRATION: 42.Power Display

Showing posts with label 42.Power Display. Show all posts

Friday, 16 May 2014

A bit of marketing that was impossible to miss at a recent England 20/20 game from Yorkshire tea:

-Branded Brass Band with Tea mugs on their heads playing English classic songs for the tea break

-Several ‘Ice cream’ vans across the venue, all with inflatable branded tea pots on top and serving sample portions of tea

-Hit squads handing out boxes of 10 free tea bags across the stadium

This POS is to support Nike’s ‘FREE YOUR RUN’ campaign.

They have used a striking colour palette, combined with

eye-catching imagery.

The Nike website has a fun feature. You can click and drag the shoes to flex and bend them.