Showing posts with label 16.OTHER POS. Show all posts
Showing posts with label 16.OTHER POS. Show all posts

Monday, 12 August 2013

Doom Bar - ‘Race the Doom Bar challenge’


Visitors compete against one another in rowing machines cladded as rowing boats in order to win Doom Bar Merchandise and a holiday for two in Cornwall. 

Additionally they were giving away free samples of Doom Bar and information relating to the brewing process.

More infomation: http://www.sharpsbrewery.co.uk/news/?id=188 




Tuesday, 7 May 2013

Nike - JD Sports

This POS is to support Nike’s ‘FREE YOUR RUN’ campaign.
They have used a striking colour palette, combined with
eye-catching imagery.







The Nike website has a fun feature. You can click and drag the shoes to flex and bend them.




Kingsmill



Wednesday, 3 April 2013

Seventeen




Baby Bio


Bio Bio have teamed up with the new Twentieth Century Fox and Blue Sky animated film, “Epic”. The film is set in forest so has a nice link to the plant food product.

They are offering a no purchase necessary competition to win a family jungle adventure to Thailand, plus runner up prizes.

The creative features the characters from the film which 
helps to give a rather unassuming product a bit of life and standout in-store.



Thursday, 28 March 2013

Nestle Easter Characters

Nestle have produced a range or easter characters which are housed in individual boxes representing their living habitat. Great for engaging young children. The packing could also double up as something for a child to play with once the chocolate has been eaten. Fun standout in-store.






Tuesday, 19 March 2013

V05

Nice bright on shelf display that heroes particular products. Uses a QR code to allow the customer to get more info.

"A nice bold and bright design jumps out of the aisle at you.
Clearly by the lack of product in the centre its working well to
attract the target consumer."




Mesh Wrigley's Extra