Showing posts with label 19.Ceiling Hanger. Show all posts
Showing posts with label 19.Ceiling Hanger. Show all posts

Monday, 11 March 2013

Dove - Real Men

Dove is starting a new campaign with men as it launches Dove
Men+Care™ - a new range of men’s personal care products that deliver comfortable skin. It focuses on the journey it takes for men to be comfortable in their own skin. Dove use ‘real’ men in their advertising to take us away from the usual steriotyped male in normal adverts.

Great location for the banner, it caught everyones attention going up the escalators and its a lovely piece of photography.






Thursday, 7 March 2013

Sainsbury's Category Promotion


‘The Sainsbury’s ‘Drinks Festival’ wants to inspire you to try something new. To make it easier for shoppers to choose the right
drink with confidence, they have split all the different drinks styles by colour.

With hanging banners and aisle fins explaining the colour key, this is extended into aisle with colour coded shelf edge strips.
Continuing online across their website, the promotion extends to beers and whiskies. However it is felt that sparkling wine and Champagne is a bit disappointing as it doesn’t help differentiate between the different flavours in this sector and simply groups
them all into ‘Sparkling’.