Cadbury's Personalised Bars

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M&M's Easter give away

Mars are giving away a free ball with every luxury M&M’s Easter egg purchased, exclusive to Tesco. This really stood out in store in the seasonal aisle. 

"The bright yellow was vibrant and attracted me to the offer. This encourages shoppers to purchase this egg rather than any other because they get a free ball instantly. The main reason the offer got my attention was that you could take the ball home with you on the day- no faffing around with collecting coupons or sending anything away. The promotion was very clear and there was no confusion. Overall a neat, vibrant, clear unit with a great reason to purchase."

Carling - Win a Mini!

On-pack protion from Carling, offering customers the chance

to win two million ‘Brilliantly British’ prizes, which includes

Land Rover Defenders, V Festival tickets and music downloads.

Plus you can also win a Mini exclusively with Morrisons when

you buy promotional packs.

Mechanic:

A unique code is printed on the inside of special promotinal

wrappers, which is then entered online to see if you have won.

The gold colour theme they have used, really stands out against the black and is a nice way of linking the different prizes and while stilll feeling on brand.

floor media and Carling would be £3 worse off.

Nestle Easter!

Nestle (and most other chocolate brands) have started to stock

the shelves with their Easter themed items.

The Milkybar pieces are nice in linking in to the ‘typical’ animals we see at Easter…well maybe not the cow, but it’s all about new life etc! The friendly faces and printed foil

package stick with Milkybar trend, and they quite nicely incorporated the logo in to the stomachs of the animals, which make it less intrusive.

"I imagine the animals will be popular with the kids – but it’s Easter so chocolate in general should fly from the stores!"

Cadbury Easter Trail

The Easter Egg Trail is now approaching its sixth year. 

This campaign has enabled Cadbury to reconnect with families, with nearly 4.5 million participants at almost 300 National Trust properties and 20% more consumers every year. 

"I think this is a fun campaign that makes Easter more than just a day to stuff your face full of chocolate. They have teamed up with the National Trust to create an event that enables the whole family to experience Easter."

Dove - Real Men

Dove is starting a new campaign with men as it launches Dove

Men+Care™ - a new range of men’s personal care products that deliver comfortable skin. It focuses on the journey it takes for men to be comfortable in their own skin. Dove use ‘real’ men in their advertising to take us away from the usual steriotyped male in normal adverts.

Great location for the banner, it caught everyones attention going up the escalators and its a lovely piece of photography.

Lynx

An attention grabbing Lynx Apollo display featuring an:

• an FSDU

• a Lama standee

• and an another standee that has a cut of the spaceman’s head, encouraging people to interact with it. 

This also featured twinkling (stars) LED’s and had holders for the products (as if they were floating in space) but these had not been put on. The space theme creative, ties in with their on going “out of this world” competition to win a trip to space.

Aussie Shampoo

A branded FSDU with neck collars and tear off barkers to win

a trip to Australia.

"The stand out wasn’t too overpowering to take away from the brand but it was easily seen from a distance." To enter just purchase any Aussie product and text ‘AUSSIE’ to 81222, but you must retain your dated till receipt as winners will need this as proof of purchase in order to claim the prize.

Galaxy Advert - Bringing Audrey Hepburn to our screens

Audrey Hepburn is back on our screens in a new advert for Galaxy.

The Breakfast At Tiffany’s star has been brought back to life with CGI technology, and the result is incredibly realistic.

The campaign also brings the return of the strapline ‘Why have cotton when you could have silk?’ and is supported by

consumer and trade advertising, sampling, digital and PR – however we're yet to see any supporting materials anywhere.

Absolut - Old Street

Sainsbury's Category Promotion

‘The Sainsbury’s ‘Drinks Festival’ wants to inspire you to try something new. To make it easier for shoppers to choose the right

drink with confidence, they have split all the different drinks styles by colour.

With hanging banners and aisle fins explaining the colour key, this is extended into aisle with colour coded shelf edge strips.

Continuing online across their website, the promotion extends to beers and whiskies. However it is felt that sparkling wine and Champagne is a bit disappointing as it doesn’t help differentiate between the different flavours in this sector and simply groups

them all into ‘Sparkling’.

Tesco

Since the news about horse meat found in several Tesco’s

products, Tescos have been forced to pull all items off the shelf and give numerous press conferences. This is a personal touch for the general public.

Absolut in Tesco

Our very own Mesh Absolut spotted in Tesco

Mars Online

Lucozade

Die-cut bollard shroud in petrol station forecourt. This had

massive standout with no ads around it and was something very out of the ordinary to stop customers in their tracks. Very simple idea to raise awareness of their Caribbean Crush flavour. 

There is no copy other than the win message on the actual pack shot. The promotion for their Caribbean Crush flavour is an

opportunity to win a Spanish festival adventure or several

opportunities to win various festival tickets when you enter

an on-pack code on their promotional website.