Pernod Richard’s Jameson has rolled out a new limited edition bottle that celebrates some of the world’s most exciting
cities and its best bars providing a short guide for visitors.
The bottle’s label is designed to demonstrate logos and emblems from the top districts of seven cities across the world. As part of the campaign, a city guide app has been created to provide consumers with information on what to see and do in four of the mentioned cities. People without smartphones can also get a traditional printed city guide when they buy a limited edition bottle.
Entitled as Jameson Great Urban Escapes, the bottle is available only through travel retail channels, for a limited period. The bottle is created for those who like to explore new exciting
places in the urban landscape.
The POS stand is engaging and eye catching. I’m a big fan of the way in which Jameson has twisted their traditional, old fashioned
branding to make it look trendy and urban. Their new limited edition look and feel reaches out to consumers who wouldn’t usualy choose Jameson as their regular tipple.
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