Campo Viejo have a prize overlay to, ‘WIN £25,000 to make your dream home project a reality’. This is a great prize, however, it would only appeal to an older age category. The competition is in partnership with Grand Designs magazine & exhibition. The lower tier prize is to win a set of pantone mugs, which are the colours used in the core creative.
The creative has a Spanish feel to it, with the taste of Spain being released from the bottle. It’s eye catching and attention grabbing when flicking through Shortlist magazine. Unfortunately the instore pieces don’t have as much stand out as they haven’t used the vibrant yellow and orange tones.
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