Smirnoff Red Vodka

Smirnoff is rolling out the next stage in its partnership with Madonna in the UK, with a limited edition on-pack promotion and major marketing campaign, as part of its ongoing Nightlife Exchange Project activity.


To mark the launch of Madonna's latest album, 'MDNA', the vodka brand is offering a "VIP access card" on limited-edition packs, giving fans access to a free remixed track to download on Facebook, as well as exclusive behind-the-scenes content from Madonna and the opportunity to win tickets to see her in concert.