Smirnoff Red Vodka

Smirnoff is rolling out the next stage in its partnership with Madonna in the UK, with a limited edition on-pack promotion and major marketing campaign, as part of its ongoing Nightlife Exchange Project activity.


To mark the launch of Madonna's latest album, 'MDNA', the vodka brand is offering a "VIP access card" on limited-edition packs, giving fans access to a free remixed track to download on Facebook, as well as exclusive behind-the-scenes content from Madonna and the opportunity to win tickets to see her in concert.

Foxes Biscuit - Best of British

http://www.facebook.com/photo.php?fbid=10150940831843584&set=a.10150940831183584.438436.80019763583&type=1&permPage=1

Dom Perignon Jubilee Bottle

In celebration of the Queen's Diamond Jubilee, Harrods' Brompton Road windows currently feature 31 crowns designed by the world's leading brands. The Dom Peringnon one is particularly spectacular, its a real bottle!

Other brands include Tiffany & Co, Wedgwood, Mulberry and Alessi.

Cadbury Olympic Games Competition

Cadbury have introduced this promotion whereby the shopper has the chance to win 2 tickets (including travel and hotel) to the Olympic games. The shopper has to find a golden ticket in their chocolate bar for a chance to win.


The die cut of the FSDU is unusual and creates a nice tidy, clean looking shelf for the products. The products have a good stand out as the shelves are slightly tiled and therefore display all the product.

It would be nice to see a QR code directing the shopper to the website though...

Rowntrees Trade Ad

FSDU For Dodgers

Burtons biscuits are giving away a soft toy monkey whenever you buy any 3 dodgers packs for £3.

The monkey characters have featured on prime time TV ads, also on their website. 

As seen with Hubba Bubba, animal characters are great at engaging with a brand. Head of Children's Marketing Team at Burton's biscuit company said: 'This year's TV campaign will build on the success and popularity of last year's commercial, with the monkeys once agin set to capture consumers' imaginations and create great standout for Dodgers'.

Interesting Bottle Designs

http://www.thedieline.com/blog/2011/10/19/absinthe-case-study.html

Olympic Ticket Designs Revealed

Designed by Futurebrand, the tickets incorporate someone's pictogram designs along with images from the venues.

Each ticket features the relevant sport pictogram with a specific colour scheme for each venue, as well as an image of the venue, to help spectators reach their destination.

The tickets also incorporate a number of security measures –  

a hologram, a barcode and the name of the booker. 

Supposedly, every ticket can be traced to the person who 

purchased it.

Merchandising Unit for Kingsmill Promotion

Appletiser Instalation - Sparkle On

Appletiser   have set up this huge handbag instalation to promote not only their new range of lighter, re-sealable plastic bottles, 

the ideal handbag size, but also their summer celebration on pack promotion. Shoppers will be given the opportunity to win one of 

a thousand designer handbags, available via ASOS.com and three exclusive New York shopping trips with £5,000 spending money.

The display is enormous and unmissable to commuters. 
It’s in a great location and temps people into purchasing new Appletiser flavours whilst giving them the opportunity to win 
a voucher.

GU Interactive billboard

Oh My Dog!

Lovely branding for those dog lovers!

Coca-Cola 'Win A Car' promotion

This POS suit really stands out in-store and instantly engages with consumers. The prize is clear and well supported in-store, being an exclusive to Tesco promotion.

There is no Mini branding on the car even though BMW are an official sponsor. 

The competition is to win a car from the actual 

Olympic torch parade.

Levi's commuter range

Bringing cycling and fashion together, Levi's have created a range for cyclists that are durable and designed to hold locks and other cycling gumf, called 'Commuter'.

By holding pop-up maintenance workshops they create the impression they know the cycling world and what cyclists want when travelling around the city.

Smirnoff limited edition Madonna VIP access giveaway

Nice packaging which engages consumers and fits well with Smirnoff's and Madonna's brand.

The foil print through the dots and embossing, add a higher level of finish to the work, which creates a greater VIP impression.

itsu Promotion

A nice little promotion to let people know that more itsu branches are open late and at weekends. You receive a gold (plastic) coin in each pack of sushi or with every hot meal which is a voucher for £1 off in participating stores.

Steve Simpson's Illustrated chilli sauce bottles

Steve Simpson has just delivered two new bottle designs for the range of fiery condiments for Irish chilli sauce company, Mic's Chilli.

Steve Simpson - "I wanted to approach the project from the illustration angle, making the design fit around the illustrations, rather than shoehorning illustrated elements in afterwards," Simpson explains of his approach to the labels. "The inspiration for the designs comes from the folk art of South America (Mexican 'Day of the Dead' and Inca/Mayan art), as well as traditional Chinese designs for the Sweet Chilli. I particularly enjoyed designing the barcodes which feature related graphics."