Nivea Christmas Email

Nivea have been sending out personalised emails inviting customers to switch on their Christmas lights. When you click through to their website upon pressing the button, you are then

given the opportunity to enter your “festive family tradition”  in the hope of winning a Nivea gift pack. Nice little way of connecting with customers at a time when many will be looking for those last minute gifts. Engaging, fun and inexpensive.

Cadbury stores FSDU

The creative die-cutting is a great standout in store especially for the Christmas-themed end of aisle unit. 

The Christmas creative works well, but the store in general was just too busy with FSDUs. The shelf media and the casually stuck on offers ruin the whole look slightly. 

Free interactive magazine

A great interactive magazine which uses blippar to bring the page to life.

This is another quick and exciting way to target audiences who own a smart phone and bring the shopper experience to them. 

A blippar icon features in the corner of each page encouraging consumers to scan it in to see what happens!? Amongst the animations there was also competition to enter where you could win a gift card and also links to videos.

Top 10 branded promotional games of 2012

2012 saw a number of brands using gaming to engage consumers, on a number of different platforms. Here are a few great examples:



Eristoff vodka 3D projection game, controlled using an iPad.

Coca Cola Kinect-powered vending machine

In yet another cool outdoor initiative from Coke, the brand has installed Kinect controllers in South Korean vending machines that invite consumers to play a short dance game to win a free soda. 

Kit Kat GPS-based 'golden ticket'-style promotion in the UK

The 'We will find you' campaign promises to helicopter £10,000 to where ever you're standing, using GPS navigation. There's even a set of billboards where you can use QR codes and NFC to enter the competition and see how many GPS Kit Kats are left.

                                         

Ford pinball park 

Illustrating the brand's active park-assisted technology, Ford created a fun and engaging interactive pinball parking machine in Paris. 

Mustang social media street fight

In an innovative new social game, consumers can use the Mustang Customiser to design their dream Mustangs, and then compete to win the car by spreading their creations as early and often as they can through social channels. 

Cadbury Christmas FSDU

Cadbury, have been flooding stores with their lovely illustrated FSDUís. The wall of Cadbury branded units is rather striking and bold in-store. The nostalgic, traditional illustrations allow consumers to connect with the brand similar to the the Coca Cola Christmas illustrations which we have been seeing for years!

Tic Tac

Tic Tac are giving shoppers the chance to win MP3 Players and VIP Tickets to the MTV EMA’s. They’ve been promoting their competition on facebook by creating pictures of pop artists using Tic Tacs to tease consumers into entering and following the event. 

The unit is particularly colourful and stands quite a bit smaller then the ‘normal’ FSDU which is what catches your attention as its cute! The message is clear and the CYAN tones keep it 

minty fresh!

Dominos interactive offer

Dominos have featured QR Roulette on their menu offering

different offers each week. All you have to do is scan the QR code on the menu and this links through to a page where the offer is displayed for you to use. The idea behind the linking of Russian roulette is quite interesting as you don’t know what offer you will get each week.

With QR and barcode scanners on smart phones these days

and with most people having smart phones this is a quick

and easy way to target an audience.

Holidays are coming...

Coca Cola are touring the country with their famous Christmas truck as part of their ‘Holidays are coming’ campaign. 

Coca Cola say on Coke Zone “You know it’s Christmas when you’ve watched our famous ‘Holidays are Coming’ Christmas TV advert, and now you can see the Coca-Cola Trucks for yourself as they tour the UK!” They are stopping at 23 Tesco stores throughout the country, giving away free drinks and photographs of the public next to the iconic truck as well as lots of other festive fun 

I think it’s great that Coke have recognised the popularity of their advert and are offering the public the chance to see the trucks. 

It’s great to see they have carried this through to in-store with the two truck stands taking centre stage in the power aisle 

Co-branded FSDU featuring Bombay Sapphire & Fever Tree Tonic

This split branded FSDU seemed to come pre-loaded with both Bombay Sapphire Gin and Fever Tree Tonic, creating an ideal serving occasion from the two premium brands. 

The black branded creative is striking and certainly has a premium feel, making the most of the rather plain Tesco yellow. 

On the downside, whilst there does appear to be a 20% offer, 

this is not communicated properly, with effective pricing messages missing. 

Bacardi Online

Taittinger

Taittinger have created an award winning 'Bubbles' hologram-effect gift packaging for their Prestige Rosé and a similar design for Taittinger Brut Réserve NV and Vintage 2005. The 3D sparkling bubbles are so realistic that you don't realise until you touch the side that the bubbles are not in 3D but completely flat.

 

Tetely

Tetley tea is the exclusive sponsor of family movies’ on Channel 5 on Sunday afternoons. The idents, entitled “Make time together for the family movie”, are shown before the film starts and in between ad breaks. They show members of different families watching a film with brew, with each one having a movie based humorous aspect. 

A coherent link in for Tetley, will be interesting to see how roll it out across the planned print and online channels. 

Amy Holdsworth, marketing manager at Tetley, said: “Tetley knows a good cup of tea helps bring people closer, and we’re proud to support the perfect opportunity for families to spend time together.” According to Greg Fuller, business director at MediaVest, “research showed Sunday afternoons were one of the very few occasions that the family could get together and enjoy each other’s company, and we wanted Tetley to be at the heart of those special living room family moments.” 

Cadbury Christmas FSDU

Cadbury have created this rather nice FSDU to promote their Christmas products. Overall the design is based on Cadbury's traditional Christmas design using Reindeers, Santa Claus and Snowmen to attract shoppers looking for stocking fillers. 

The design is also used across their products and website.

The unit really stands out at the till point attracting a wide audience. It’s a shame Nisa have covered part of the creative on the side and shelves. They have also placed non-Cadbury products in the unit. Nisa have also placed a promotional shelf barker on the shelf holding a selection box. This is quite confusing for the shopper, as the promotion is only actually on that one product and once again covers the Cadbury message ‘Make Christmas magic with Cadbury’. 

These little fellas make a bright and colourful display, so are certainly effective in grabbing your attention while you’re perusing the cold meats.

The die-cut header is great because it’s as though the little chaps are blocking the fridge saying: “don’t buy yogurts, buy meeee”.

Quite why Co-op decided their ‘NEW’ signposting was needed, nobody will know – perhaps they were worried about the shorter children. Also, if you’re going to be targeting wee kiddywinkles, don’t teach them bad grammar – ‘natural colours’ in the speech bubble does not need capitalisation. 

Giant Covent Garden Soup

Coca Cola aisle domination...

Coca Cola Football POS

Some really unusual units with creative dye-cuts. It's an example of a great shopper experience installation which allows consumers to wander in and around the bays.

Coca Cola in-store Christmas instalations

Some lovely soft drink units...