2012 saw a number of brands using gaming to engage consumers, on a number of different platforms. Here are a few great examples:
Eristoff vodka 3D projection game, controlled using an iPad.
Eristoff vodka 3D projection game, controlled using an iPad.
Coca Cola Kinect-powered vending machine
In yet another cool outdoor initiative from Coke, the brand has installed Kinect controllers in South Korean vending machines that invite consumers to play a short dance game to win a free soda.
Kit Kat GPS-based 'golden ticket'-style promotion in the UK
The 'We will find you' campaign promises to helicopter £10,000 to where ever you're standing, using GPS navigation. There's even a set of billboards where you can use QR codes and NFC to enter the competition and see how many GPS Kit Kats are left.
Ford pinball park
Illustrating the brand's active park-assisted technology, Ford created a fun and engaging interactive pinball parking machine in Paris.
Mustang social media street fight
In an innovative new social game, consumers can use the Mustang Customiser to design their dream Mustangs, and then compete to win the car by spreading their creations as early and often as they can through social channels.
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