Cadbury have created this rather nice FSDU to promote their Christmas products. Overall the design is based on Cadbury's traditional Christmas design using Reindeers, Santa Claus and Snowmen to attract shoppers looking for stocking fillers.
The design is also used across their products and website.
The unit really stands out at the till point attracting a wide audience. It’s a shame Nisa have covered part of the creative on the side and shelves. They have also placed non-Cadbury products in the unit. Nisa have also placed a promotional shelf barker on the shelf holding a selection box. This is quite confusing for the shopper, as the promotion is only actually on that one product and once again covers the Cadbury message ‘Make Christmas magic with Cadbury’.
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