Scholl

Babybel - Halloween Limited Edition Packs

Ambrosia

Asda Halloween Aisle

TK Maxx - "New Autumn Store Opening Soon"

Kinder Surprise

The FSDU uses the shape of the product to house the chocolate with a die cut header showing the naked product and the character - creating a very eye catching unit. It also is very functional using the sides of the unit to house the free toys you might get inside your Kinder Surprise - which is loads better than just showing a photograph.

Bombay Saphire

When purchasing a bottle of Bombay Sapphire you received a key. 

Pick a safe and try and unlock for your chance to win limited edition prize.

Gold

Experiential stand with a bathroom theme. Shoppers had to queue up and register at a vanity sink (where brand ambassadors wore giraffe one-sies) to take part in a 2 player game where you had to pop the bubbles on screen whilst sitting on the toilet (all in all, very random). 

The game had a leader board where top scoring names appeared. 

Not sure whether there may have been a prize at the end of the day but registered users were required to enter their name, emails and phone numbers- so a nice chance for some follow up emails or contact from the brand. 

Birds Eye

Birds Eye floor media – buy any 3 Birds Eye products and get

a free plate. Voucher is claimed at checkout upon purchase and code entered on microsite.

There are 7 limited edition plates to collect, with each on them featuring a different story printed on them. This is a nice idea as it encourages the kids to eat of their food to be able to read the full story.

http://www.birdseyeplates.co.uk/

Disaronno Sour Station

Havana Club

Bottle of Havana Club with free branded lime squeezer. There was also a free cocktail recipe card to take away too.

Cadbury Orange Twist and Hazelnut Twist Eclairs

Two Cadbury dressed girls were stood handing out ‘New Orange Twist and Hazelnut Twist Eclairs’. 

This vibrant dumpbin reflects the pack design entirely. Even the girls handing out the goodies were dressed in orange and purple dresses.

Cadbury Eclairs are also promoting its two new flavours – 

Orange Twist and Hazelnut Twist – through an experiential roadshow featuring a string quartet.

The campaign, features the musicians playing classical music that twists and turns into well-known pop and rock tunes, to show the 

‘twist’ in the sweets.

The roadshow will allow consumers to try the new flavours, as well as being in with the chance to win musical prizes.

MU Cheese - Smurf On Pack Promotion

http://www.mucheese.com/home/

‘Share a Coke’ Experiential Stand

Share a Coke stand at VFest where you could create personalised bottle labels which came in a red canvas share a Coke bag. 

A live DJ was playing music for those waiting with a couple of staff trying to pull people into the booth.

Airwick - New Flavours

Doom Bar - ‘Race the Doom Bar challenge’

Visitors compete against one another in rowing machines cladded as rowing boats in order to win Doom Bar Merchandise and a holiday for two in Cornwall. 

Additionally they were giving away free samples of Doom Bar and information relating to the brewing process.

More infomation: http://www.sharpsbrewery.co.uk/news/?id=188 

Shreddies

Bright bold promotions linking in with the ‘60 year Nana-versary’ of Shreddies.

Sampling outside and activation using price promotions and FSDUs. Worked really well using the characters from the adverts to give the promotion a comical edge.