Wednesday 31 July 2013

Yorkie

On-pack promotion from Yorkie to win a tank of fuel.
Quite a manly prize, which sits with the “It’s Not for Girls!”
slogan the brand is known for.

There are 100 full tanks, each worth £100 to be won instantly, 
by finding a winning ticket inside a promotional bar.
Like the subtle change to the logo by changing to “O” to a
fuel gauge.





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