MESH IN-STORE INSPIRATION
Wednesday, 31 July 2013
Whiskers
The way the creative has been split works well.
"It’s nice on the front of pack with the tiger overlapping
onto the original pack artwork and tying together Whiskas and the flavours sections."
Yorkie
On-pack promotion from Yorkie to win a tank of fuel.
Quite a manly prize, which sits with the “It’s Not for Girls!”
slogan the brand is known for.
There are 100 full tanks, each worth £100 to be won instantly,
by finding a winning ticket inside a promotional bar.
Like the subtle change to the logo by changing to “O” to a
fuel gauge.
Monday, 29 July 2013
Powerade
Free personalised sports bottle when you purchase Powerade. Simply enter the code from the inside of the bottle label on their special microsite.
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Wednesday, 17 July 2013
Feel Good Drinks Co - Fruit Fan Club
This is a really fun concept, which makes the consumer
‘feel good’. There is a lovely use of colour, along with a quirky set of characters. They also work well as a collection.
The creative distracts from the product slightly, however, it’s a lovely piece of design.
Tuesday, 2 July 2013
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