Lurpak

The little ‘food hut’ fits in well with Morrisons market themed shopping experience.

The UK campaign for Lurpak butter champions good, proper food, and aims to inspire people with the idea that when it comes to good food, you get out what you put in.

As recession bites and institutions collapse it can be hard to know where to turn and what to rely on.  In these circumstances, people depend upon the familiar and age-old rituals.  At the center of this so often sits good food. Lurpak recognises this and through its campaign, encourages people to look again through different eyes at the dishes traditionally called ‘comfort food’. These aren’t dishes to feel guilty about tucking into; this is the stuff that has sustained us for centuries, the meals we can rely on again and again to get us through.