Coca-Cola and the World Wildlife Fund

Coca-Cola have joined forces with the World Wildlife Fund to launch Arctic Home, a new three-year project to raise awareness and funds to help conserve the home of the polar bear and create a positive future for the Arctic.

More than 300 million Coca-Cola packs across Europe will also feature the image of a mother polar bear and her 2 cubs making their way across the Arctic. As part of this campaign Coca-Cola are donating 3 million over the next three years towards helping to preserve the bears Arctic home.