Lovely Tub

Movember HP Sauce

Cadbury Creme Egg

Garnier & Vaseline

Mesh Extra Small Bottle

Johnson's Baby

An on pack QR code and steps to do your bit to ‘wipe out waste’

with supporting webpage and video which can be seen here:

http://www.youtube.com/watch?v=ujFjn3UpWrA

This is a great idea as this material isn't widely recycled so gives shoppers opportunity to do their bit.

A Mesh Extra Spotted!

Marc Jacobs Diet Coke

Unilever have unveiled a radical new product design that it hopes will revolutionise the deodorant aisle and make the category more sustainable. The new cans last the same length of time as previous cans while using only 50 per cent of the propellant, making them half the size (ml). 

The new-look cans use on average 25 per cent less aluminium and, due to the smaller size, 53 per cent more cans fit onto a pallet. This results in a significant reduction in the greenhouse gas associated with having 35 per cent fewer lorries on the road transporting the products. 

This is really strong from an environmental point of view and obviously will be more attractive to retailers although it's a risky tactic. Will the average shopper take note or will it simply be a case of them grabbing a different brands bigger can because of what they perceive to be better value. 

Shoppers are going to need educating on the change for a prolonged period to make it work (such as the compressed Metro they sponsored ). It would be interesting to see a how much Unilever cares about the environment if sales slumped. 

Cadbury Valentines

Philadelphia

Not the most visually exciting but by having it on the foil

covering the product they are guaranteeing the consumer will

see the ad and targets repeat consumers.

Brains Dark Ale

A neck collar to promote Brains Dark Ale. A unique code was printed on the inside of the neck collar, which had to be entered  onto the Brains website for the chance to win. 

The prize was 2 VIP tickets to the premier of The Dark Knight Rises.

Valentines Day Krispy Kreme

To get in on Valentines Day, Krispy Kreme are giving away a FREE doughnut. Woohoo! 

This online promotion is centred around a game of 

“Love Roulette”. Idea is you take a spin of the roulette which randomly chooses one of your Facebook friends as “your one in a dozen”. You are then given the opportunity to share the result with your friends via FB and also print out the voucher to collect your free doughnut. 

"Love the creative, no pun intended, very simple, on-brand and has a valentines day look without being tacky."

Kinder Bueno

A very nice online campaign. The creative across the Facebook page and web page are consistent and have some nice features.

The prize overlay is to win a trip to a fashion capital.

Like them on Facebook for a chance to win.

"When I first saw this it reminded me of Galaxy, especially with the colour ways and choice of fonts. The creative is eye catching and I think they have successfully incorporated both the travel

and the fashion theme.

www.facebook.com/BuenoUK

buenofashion.com