To link in with the Noah’s Ark themed ATL, experiential Lynx have produced this really nice ILP with a vac-formed plastic plinth and a cardboard ark centrepiece.
This creates a nice bit of on-shelf theatre, with it's instantly recognizable ark tying back into the TV ad. The gold branding really stands out at either end.
The product is displayed really nicely, without being overcrowded and the ark certainly adds to the piece rather than being a waste of valuable shelf space.
The only negative is the back board that doesn’t really tie in to the shelf, though this does mean it can become a standalone piece if needs be.
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