Nivea have been sending out personalised emails inviting customers to switch on their Christmas lights. When you click through to their website upon pressing the button, you are then
given the opportunity to enter your “festive family tradition” in the hope of winning a Nivea gift pack. Nice little way of connecting with customers at a time when many will be looking for those last minute gifts. Engaging, fun and inexpensive.
The creative die-cutting is a great standout in store especially for the Christmas-themed end of aisle unit.
The Christmas creative works well, but the store in general was just too busy with FSDUs. The shelf media and the casually stuck on offers ruin the whole look slightly.
A great interactive magazine which uses blippar to bring the page to life.
This is another quick and exciting way to target audiences who own a smart phone and bring the shopper experience to them.
A blippar icon features in the corner of each page encouraging consumers to scan it in to see what happens!? Amongst the animations there was also competition to enter where you could win a gift card and also links to videos.
2012 saw a number of brands using gaming to engage consumers, on a number of different platforms. Here are a few great examples: Eristoff vodka 3D projection game, controlled using an iPad.
Coca Cola Kinect-powered vending machine
In yet another cool outdoor initiative from Coke, the brand has installed Kinect controllers in South Korean vending machines that invite consumers to play a short dance game to win a free soda.
Kit Kat GPS-based 'golden ticket'-style promotion in the UK
The 'We will find you' campaign promises to helicopter £10,000 to where ever you're standing, using GPS navigation. There's even a set of billboards where you can use QR codes and NFC to enter the competition and see how many GPS Kit Kats are left.
Ford pinball park
Illustrating the brand's active park-assisted technology, Ford created a fun and engaging interactive pinball parking machine in Paris.
Mustang social media street fight
In an innovative new social game, consumers can use the Mustang Customiser to design their dream Mustangs, and then compete to win the car by spreading their creations as early and often as they can through social channels.
Cadbury, have been flooding stores with their lovely illustrated FSDUís. The wall of Cadbury branded units is rather striking and bold in-store. The nostalgic, traditional illustrations allow consumers to connect with the brand similar to the the Coca Cola Christmas illustrations which we have been seeing for years!
Tic Tac are giving shoppers the chance to win MP3 Players and VIP Tickets to the MTV EMA’s. They’ve been promoting their competition on facebook by creating pictures of pop artists using Tic Tacs to tease consumers into entering and following the event.
The unit is particularly colourful and stands quite a bit smaller then the ‘normal’ FSDU which is what catches your attention as its cute! The message is clear and the CYAN tones keep it
Dominos have featured QR Roulette on their menu offering
different offers each week. All you have to do is scan the QR code on the menu and this links through to a page where the offer is displayed for you to use. The idea behind the linking of Russian roulette is quite interesting as you don’t know what offer you will get each week.
With QR and barcode scanners on smart phones these days
and with most people having smart phones this is a quick
Coca Cola are touring the country with their famous Christmas truck as part of their ‘Holidays are coming’ campaign.
Coca Cola say on Coke Zone “You know it’s Christmas when you’ve watched our famous ‘Holidays are Coming’ Christmas TV advert, and now you can see the Coca-Cola Trucks for yourself as they tour the UK!” They are stopping at 23 Tesco stores throughout the country, giving away free drinks and photographs of the public next to the iconic truck as well as lots of other festive fun
I think it’s great that Coke have recognised the popularity of their advert and are offering the public the chance to see the trucks.
It’s great to see they have carried this through to in-store with the two truck stands taking centre stage in the power aisle
