Co-branded FSDU featuring Bombay Sapphire & Fever Tree Tonic

This split branded FSDU seemed to come pre-loaded with both Bombay Sapphire Gin and Fever Tree Tonic, creating an ideal serving occasion from the two premium brands. 

The black branded creative is striking and certainly has a premium feel, making the most of the rather plain Tesco yellow. 

On the downside, whilst there does appear to be a 20% offer, 

this is not communicated properly, with effective pricing messages missing. 

Bacardi Online

Taittinger

Taittinger have created an award winning 'Bubbles' hologram-effect gift packaging for their Prestige Rosé and a similar design for Taittinger Brut Réserve NV and Vintage 2005. The 3D sparkling bubbles are so realistic that you don't realise until you touch the side that the bubbles are not in 3D but completely flat.

 

Tetely

Tetley tea is the exclusive sponsor of family movies’ on Channel 5 on Sunday afternoons. The idents, entitled “Make time together for the family movie”, are shown before the film starts and in between ad breaks. They show members of different families watching a film with brew, with each one having a movie based humorous aspect. 

A coherent link in for Tetley, will be interesting to see how roll it out across the planned print and online channels. 

Amy Holdsworth, marketing manager at Tetley, said: “Tetley knows a good cup of tea helps bring people closer, and we’re proud to support the perfect opportunity for families to spend time together.” According to Greg Fuller, business director at MediaVest, “research showed Sunday afternoons were one of the very few occasions that the family could get together and enjoy each other’s company, and we wanted Tetley to be at the heart of those special living room family moments.” 

Cadbury Christmas FSDU

Cadbury have created this rather nice FSDU to promote their Christmas products. Overall the design is based on Cadbury's traditional Christmas design using Reindeers, Santa Claus and Snowmen to attract shoppers looking for stocking fillers. 

The design is also used across their products and website.

The unit really stands out at the till point attracting a wide audience. It’s a shame Nisa have covered part of the creative on the side and shelves. They have also placed non-Cadbury products in the unit. Nisa have also placed a promotional shelf barker on the shelf holding a selection box. This is quite confusing for the shopper, as the promotion is only actually on that one product and once again covers the Cadbury message ‘Make Christmas magic with Cadbury’. 

These little fellas make a bright and colourful display, so are certainly effective in grabbing your attention while you’re perusing the cold meats.

The die-cut header is great because it’s as though the little chaps are blocking the fridge saying: “don’t buy yogurts, buy meeee”.

Quite why Co-op decided their ‘NEW’ signposting was needed, nobody will know – perhaps they were worried about the shorter children. Also, if you’re going to be targeting wee kiddywinkles, don’t teach them bad grammar – ‘natural colours’ in the speech bubble does not need capitalisation. 

Giant Covent Garden Soup

Coca Cola aisle domination...

Coca Cola Football POS

Some really unusual units with creative dye-cuts. It's an example of a great shopper experience installation which allows consumers to wander in and around the bays.

Coca Cola in-store Christmas instalations

Some lovely soft drink units...

Tesco Christmas Creative

Grants Whisky display

 The display contained four versions of the whisky with a description on front of the bottle and a leaflet to take away. The unit itself took up half a display which is rare down a BWS aisle as there are so many products to fit in such a small space.

The unit works very well. Its impactful, it holds the stock well and also shares information. For someone who knows very little on whisky it was interestiing to read.