Scholl

Babybel - Halloween Limited Edition Packs

Ambrosia

Asda Halloween Aisle

TK Maxx - "New Autumn Store Opening Soon"

Kinder Surprise

The FSDU uses the shape of the product to house the chocolate with a die cut header showing the naked product and the character - creating a very eye catching unit. It also is very functional using the sides of the unit to house the free toys you might get inside your Kinder Surprise - which is loads better than just showing a photograph.

Bombay Saphire

When purchasing a bottle of Bombay Sapphire you received a key. 

Pick a safe and try and unlock for your chance to win limited edition prize.

Gold

Experiential stand with a bathroom theme. Shoppers had to queue up and register at a vanity sink (where brand ambassadors wore giraffe one-sies) to take part in a 2 player game where you had to pop the bubbles on screen whilst sitting on the toilet (all in all, very random). 

The game had a leader board where top scoring names appeared. 

Not sure whether there may have been a prize at the end of the day but registered users were required to enter their name, emails and phone numbers- so a nice chance for some follow up emails or contact from the brand. 

Birds Eye

Birds Eye floor media – buy any 3 Birds Eye products and get

a free plate. Voucher is claimed at checkout upon purchase and code entered on microsite.

There are 7 limited edition plates to collect, with each on them featuring a different story printed on them. This is a nice idea as it encourages the kids to eat of their food to be able to read the full story.

http://www.birdseyeplates.co.uk/

Disaronno Sour Station

Havana Club

Bottle of Havana Club with free branded lime squeezer. There was also a free cocktail recipe card to take away too.