Two Cadbury dressed girls were stood handing out ‘New Orange Twist and Hazelnut Twist Eclairs’.
This vibrant dumpbin reflects the pack design entirely. Even the girls handing out the goodies were dressed in orange and purple dresses.
Cadbury Eclairs are also promoting its two new flavours –
Orange Twist and Hazelnut Twist – through an experiential roadshow featuring a string quartet.
The campaign, features the musicians playing classical music that twists and turns into well-known pop and rock tunes, to show the
‘twist’ in the sweets.
The roadshow will allow consumers to try the new flavours, as well as being in with the chance to win musical prizes.