These little fellas make a bright and colourful display, so are certainly effective in grabbing your attention while you’re perusing the cold meats.
The die-cut header is great because it’s as though the little chaps are blocking the fridge saying: “don’t buy yogurts, buy meeee”.
Quite why Co-op decided their ‘NEW’ signposting was needed, nobody will know – perhaps they were worried about the shorter children. Also, if you’re going to be targeting wee kiddywinkles, don’t teach them bad grammar – ‘natural colours’ in the speech bubble does not need capitalisation.
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