This display area has a rotating section at the top to highlight the gold. It's bright and elegant display using the unique nature of the product to attract the consumer. It all looks very premium and personal.
MESH IN-STORE INSPIRATION
Friday 31 May 2013
Tuesday 21 May 2013
Toblerone Travels the World
Kraft reports that ‘Toblerone Travels the World’ campaign has boosted sales by a remarkable 50%. The 360 degree campaign, designed to reinforce Toblerone’s position as one of the leading confectionery brands in travel retail, appeared to win over shoppers with a mixture of limited edition product, high profile promotions and personalised packaging.
Travellers can personalise their gifts with location-specific stickers for a unique souvenir and by year-end the campaign will have run in over 70 locations worldwide.
Mentos - ‘Shake Your Money Maker’
Printed inside each promotional pack is a unique code that you enter on their Facebook page. Once entered, you hold your pack up to your webcam and shake in order to see whether you have won. The site uses augmented reality technology to reveal thousands of prizes. What’s also clever is that it recognises which product you have bought and when you play again with one of the other Mentos products you receive a FREE “top secret” pack they have been working on, encouraging shoppers to try the range of gums and chews.
While it all seems very innocent, shoppersitenews.com raises a good point, are they trying to be controversial?
“The very sexual origin of the “Shake Your Money Maker” phrase begs the question: is the Mentos UK team unaware of what “Shake Your Money Maker” means on this side of the pond? Or was this use of a provocative phrase an intentional way to garner yet more attention?”
"Regarding the creative, it feels a little juvenile and lacks consistency as the “win £100,000” lock-up is different online to on-pack."
Tuesday 14 May 2013
Energizer Batteries
Gondola end for Energizer batteries. What makes this interesting is the way the products have be divided into sections with a
simple die-cut board over the top. Colour coding and a vertical guide, tells the shopper which batteries are best suited to a particular device, such as a digital camera, smoke alarm or a
games console, making the decision of dinguishing products in the range a lot easier.
As well as the functional aspect, the use of a single die-cut board and two side panels, is a lot cheaper than a free standing unit.
Lurpak
The little ‘food hut’ fits in well with Morrisons market themed shopping experience.
The UK campaign for Lurpak butter champions good, proper food, and aims to inspire people with the idea that when it comes to good food, you get out what you put in.
As recession bites and institutions collapse it can be hard to know where to turn and what to rely on. In these circumstances, people depend upon the familiar and age-old rituals. At the center of this so often sits good food. Lurpak recognises this and through its campaign, encourages people to look again through different eyes at the dishes traditionally called ‘comfort food’. These aren’t dishes to feel guilty about tucking into; this is the stuff that has sustained us for centuries, the meals we can rely on again and again to get us through.
Tuesday 7 May 2013
Nike - JD Sports
This POS is to support Nike’s ‘FREE YOUR RUN’ campaign.
They have used a striking colour palette, combined with
eye-catching imagery.
The Nike website has a fun feature. You can click and drag the shoes to flex and bend them.
FAGE
Fage are challenging you to ‘Fill the Fridge’, for your chance to win a luxury Las Vegas culinary getaway in the first celebrity cook-off that you control.
Teaming up with celebrity chef, Bobby Flay (must be big in America), the promotion aims to educate shoppers about Fage’s Greek Yogurt versatility, claiming it can be paired with an endless variety of ingredients to create new and interesting dishes.
You submit any ingredient you want online, then the chef has to create a dish using the most popular ingredients along with the Greek yog.
The current top three ingredients are bacon, avocados and pineapple! De-lish! There is a top 10 list plus a nice little graphic of the foods sitting inside a fridge.
Great educational promotion that sits perfectly with the product. Use of celebrity chef gives it a more appeal and overlay is a great tie in.
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