Fage are challenging you to ‘Fill the Fridge’, for your chance to win a luxury Las Vegas culinary getaway in the first celebrity cook-off that you control.
Teaming up with celebrity chef, Bobby Flay (must be big in America), the promotion aims to educate shoppers about Fage’s Greek Yogurt versatility, claiming it can be paired with an endless variety of ingredients to create new and interesting dishes.
You submit any ingredient you want online, then the chef has to create a dish using the most popular ingredients along with the Greek yog.
The current top three ingredients are bacon, avocados and pineapple! De-lish! There is a top 10 list plus a nice little graphic of the foods sitting inside a fridge.
Great educational promotion that sits perfectly with the product. Use of celebrity chef gives it a more appeal and overlay is a great tie in.
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