Tuesday 27 November 2012

Co-branded FSDU featuring Bombay Sapphire & Fever Tree Tonic


This split branded FSDU seemed to come pre-loaded with both Bombay Sapphire Gin and Fever Tree Tonic, creating an ideal serving occasion from the two premium brands. 


The black branded creative is striking and certainly has a premium feel, making the most of the rather plain Tesco yellow. 
On the downside, whilst there does appear to be a 20% offer, 
this is not communicated properly, with effective pricing messages missing. 

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