Climbing wall promoting Walkers Deep Ridged crisps

The giant climbing wall in the shape of a crisp worked really

well in gathering a crowd. Entertaining for spectators and a great atmosphere!

On-pack giveaway with Birds Eye

Birds Eye has launched a major on-pack promotion to celebrate the sporting events of 2012, notably London 2012. Consumers will have the chance to send off for key ring collectables of popular ‘spokesbear’ Clarence, who features in the above the line TV ads. 

The ‘Collect my Team for Free’ campaign will feature across 20 million packs of Birds Eye brands for 10 weeks. You can collect and redeem eight tokens for one of four Clarence key rings – a footballer, swimmer, tennis player or athlete. Great idea to get mum buying Birds Eye. 

According to www.promomarketing.info, the promotion was meant to be supported by an extensive range of POS to increase in-store awareness but this was not evident at the Morrisons store visited. It does however have some limited Facebook activity for this promotion. 

Recent Birds Eye on-pack promotions have proven hugely successful with consumers, helping to increase purchase rates and grow Birds Eye’s Facebook page fans by over 100,000. The creative is simple, leaving the key rings to be the main feature and the choice of yellow against blue in the headline, helps the message stand out on shelf. 

BIC

With kids starting back at school BIC have been trying to boost their sales with vibrant POS units in and around 

supermarkets and stationary shops. The range of units stand out in store being instantly eye catching and dominant against other competitors. Their trade mark orange is enough to familiarise customers with their brand. 

The characters and doodles featured in the creative apeal to kids as well as adults. These illustrations could have potentially been drawn or doodled by either person which demonstrates an all round sense of consumer engagement.

For the first time BIC was the official pen, lighter, and shaver 

of the Tour de France. From 30th June to 22nd July 2012. 

BIC had a series of activities and events during the prestigious 

cycling event which consisted of:

- An electric vehicle and the BIC mascot at the finish line.

- Four cars and a flatbed truck with a sound system, customized 

   with the colors of the brand and presenting new BIC products.

- Distribution of more than 400 000 goodies all along the course. 

- Distribution of pens to the public in the starting village, 

   especially around the riders’ signature podium.

BIC In-store domination