It's a full Mesh showcase - M&M's vending machine with Skittles Grant Britton packs on the inside!
Tuesday, 31 July 2012
Limited Edition 250ml Coke Bottles for the Olympics
An almost identical promotion from Coke in Tesco and Asda.
Coke have released limited edition 250ml aluminium bottles in celebration of the Olympics in numerous outlets.
The shipper in Asda was fully branded with the Coke Olympic style, apart from the £1.50 price message, which uses Asda Freestyle font. The FSDU in Tesco similarly branded seems a lot more interesting mainly due to the large bottles which feature on either side of the unit.
Friday, 27 July 2012
Stella Cidre FSDU
Stella Artois have done well to transform their brand.
Previously regarded as a lower class beverage or the‘Wife Beater’, their most recent campaigns have made Stella a
trendy and cool beverage to drink. The consumer no longer
feels embarrassed to be caught with a pint of Stella in their
hand, instead, they will look rather trendy when sipping
from a chalice.
There is also a nice piece of photography that becomes the main feature of this unit.
There's a nice little word play with the subheading which refers to the apples being hand picked. This adds an organic feel to the product.
Stella Artois are launching a Continental Boules Challenge in
selected London pubs this summer.
Thursday, 26 July 2012
Beefeater Gin GWP
Loving the Spanish optimism that when you think London, you think 'sunglasses' - however, the GWP glass designs could be stronger and utilise the campaign assets more.
The overall design on the box and HOD could dial up the Britishness/London assets, maybe including a die-cut like the box designs.
Monday, 23 July 2012
Monday, 16 July 2012
Eristoff
This Russian Vodka bottle has fantastic standout and would be purchased as a novelly factor if nothing else.
The furry hat fits in well with Eristoff's Russian history and obviously keeps the bottle bang on trend ;-)
Absolut London FSDU
This was positioned centrally in the Booths supermarket alcohol section. With no other competing POS items it had great standout.
Tuesday, 10 July 2012
Tuesday, 3 July 2012
Coca Cola Olympics Promotion
Simple and striking, the key Coca-Cola red and minimalist approach gives strong stand-out and persists with the iconic brand.
The Coca Cola Olympics 2012 creative is appearing in more and more convenience and independent retailers. Window vinyls and posters can now be seen in-store.
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