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MESH IN-STORE INSPIRATION
Thursday, 21 February 2013
Wednesday, 20 February 2013
Johnson's Baby
An on pack QR code and steps to do your bit to ‘wipe out waste’
with supporting webpage and video which can be seen here:
This is a great idea as this material isn't widely recycled so gives shoppers opportunity to do their bit.
Monday, 18 February 2013
Unilever have unveiled a radical new product design that it hopes will revolutionise the deodorant aisle and make the category more sustainable. The new cans last the same length of time as previous cans while using only 50 per cent of the propellant, making them half the size (ml).
The new-look cans use on average 25 per cent less aluminium and, due to the smaller size, 53 per cent more cans fit onto a pallet. This results in a significant reduction in the greenhouse gas associated with having 35 per cent fewer lorries on the road transporting the products.
This is really strong from an environmental point of view and obviously will be more attractive to retailers although it's a risky tactic. Will the average shopper take note or will it simply be a case of them grabbing a different brands bigger can because of what they perceive to be better value.
Shoppers are going to need educating on the change for a prolonged period to make it work (such as the compressed Metro they sponsored ). It would be interesting to see a how much Unilever cares about the environment if sales slumped.
Friday, 15 February 2013
Philadelphia
Not the most visually exciting but by having it on the foil
covering the product they are guaranteeing the consumer will
see the ad and targets repeat consumers.
Brains Dark Ale
A neck collar to promote Brains Dark Ale. A unique code was printed on the inside of the neck collar, which had to be entered onto the Brains website for the chance to win.
The prize was 2 VIP tickets to the premier of The Dark Knight Rises.
Friday, 8 February 2013
Valentines Day Krispy Kreme
To get in on Valentines Day, Krispy Kreme are giving away a FREE doughnut. Woohoo!
This online promotion is centred around a game of
“Love Roulette”. Idea is you take a spin of the roulette which randomly chooses one of your Facebook friends as “your one in a dozen”. You are then given the opportunity to share the result with your friends via FB and also print out the voucher to collect your free doughnut.
"Love the creative, no pun intended, very simple, on-brand and has a valentines day look without being tacky."
Kinder Bueno
A very nice online campaign. The creative across the Facebook page and web page are consistent and have some nice features.
The prize overlay is to win a trip to a fashion capital.
Like them on Facebook for a chance to win.
"When I first saw this it reminded me of Galaxy, especially with the colour ways and choice of fonts. The creative is eye catching and I think they have successfully incorporated both the travel
and the fashion theme.
Thursday, 7 February 2013
Wednesday, 6 February 2013
Coca-Cola and the World Wildlife Fund
Coca-Cola have joined forces with the World Wildlife Fund to launch Arctic Home, a new three-year project to raise awareness and funds to help conserve the home of the polar bear and create a positive future for the Arctic.
More than 300 million Coca-Cola packs across Europe will also feature the image of a mother polar bear and her 2 cubs making their way across the Arctic. As part of this campaign Coca-Cola are donating 3 million over the next three years towards helping to preserve the bears Arctic home.
More than 300 million Coca-Cola packs across Europe will also feature the image of a mother polar bear and her 2 cubs making their way across the Arctic. As part of this campaign Coca-Cola are donating 3 million over the next three years towards helping to preserve the bears Arctic home.
Tuesday, 5 February 2013
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Innocent want to show kids just how much fun healthy eating and getting active can be, and encourage them to get their 5-a-day along the way. To do so they have teamed up with Club Penguin,
which is an online platform designed for your child to create, socialize, and play. Children can customise their penguin and its environment.
Innocent are giving away 3 free fruity virtual items such as strawberry shaped glasses, fruit costumes, a watermelon helmet
and a pineapple igloo, with special packs of Innocent Smoothies for kids.
Creative is fun and stands on pack. Its also is consistent with online, which is obvious to do, but doesn’t always happen.
Monday, 4 February 2013
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