QR Beer Competition

The biggest Oreo pack you will ever see!

Talking Whisky Bottles

Parker Williams has designed new packaging for premium whisky brand Ballantine’s Finest, which creates an illusion of the movement of light across the bottle by using electroluminescent technology.

http://www.designweek.co.uk/news/parker-williams-makes-whisky-bottles-talk-to-each-other/3035924.article?cmpid=DWE05&cmptype=newsletter&email=true&ern=

Mission Deli Wraps

Mission Deli Wraps have teamed up with two brands giving customers 30p off Sacla Pesto and 50p off Galbani ® Mozzarella, plus a chance to win a Mediterranean holiday.

The fix-a-form sticker allows them keep costs down by not having to redesign the pack, but it doesn’t have much stand out at all. 

They also seem shy about letting people know they have a holiday up for grabs, as its really very small. Inside, it gives a nice little recipe idea for each of the products, which as well as

the money off could entice the customer into purchasing the discounted product.

The online creative which supports the competition is a lot more vibrant. Its a shame this isn’t carried onto the pack. They also sneak another free giveaway online when you enter, giving you the chance to win Mission Lunch packs every week. Very generous these Mission lot!

Mahiki Coconut Bottle

The design of the bottle really jumps out off the shelf at you. It's immediately engaged and makes the consumer want to pick up the bottle to find out what it is. It is the product of a night club by the same name in Dover St London. The design really captures the excitement and atmosphere of the club and sets it self up as a real party, social drink.

Maltesers - A different interpretation

A nice interpretation for new Maltesers packaging, by

student Stephanie Kronenberg. From her website, she

says “It’s based on the paintings from Ecuadorian artist

Gonzalo Endara Crow, and the idea is to show the

lightness of the chocolates by making them as floating

objects such as balloons in this surrealist world”.

The strongest point is the billboard idea, with the 3D elements ‘breaking the frame’ and floating off the top edge.

Cokes biggest vending machine

It's pretty cool...

http://www.youtube.com/watch?feature=player_embedded&v=KjpFmGXLKv0

Tetley's Gondola End Display

Tetley's Gondola End Display of never ending beer pouring from a can into a glass. It's made from fibreglass and clear resin. It could work well for other beverage brands.

Staedtler

Staedtler have created this nice product specific CTU.

Not sure which came first but it’s a very similar style to the D&AD pencils…

The idea and it’s implementation is nicely done, although it’s normal placement makes it slightly harder to get to as it was behind the scanner, card handset and other POS pieces. It fits well with the brand, which has been consistent with this style

for many years.

Lego at Christmas

Lego created a large scale advent calendar in Covent Garden (with everything made of Lego – including the themed figurines behind each door) to promote the creativity behind the product in the run up to Christmas.

The concept worked well as they could get repeat visits for the newly revealed model each day, and obviously the hope was that it would inspire kids to see what they could create and drive them (and their lovely parents who hold the cash) to the store.

The only problem was the lack of promotion that was there! 

Greenall's Original London Dry Gin Packaging and Poster

Malteaster

Mesh Malteaster 5 Count HOD. The POS has great standout in store but it’s a shame their large yellow price sheets hide some of the creative. 

Unfortunately neither of the panels to the unit could be viewed and it’s a shame we loose some of the creative because of this. Fortunately the dye-cutting to the header is a strong feature and it's slightly more interesting then the simple Cadbury Cream Egg unit.

TENNENTS Limited Edition Glasses

Lager giants Tennent’s have paid tribute to Scotland’s cities with a set of iconic pint glasses. The limited edition glass is emblazoned with the warmth, wit and wisdom of the Scottish people and marks the culmination of Tennent’s latest campaign to celebrate St Andrew’s Day.

It shows that Scots are proud of their national treasures – from the ‘The Big Yin’, the ‘squadrons of midges’ and the ‘Tartan Army’ to the famous ‘Hampden Roar’ and of course, ‘T in the Paaarrk!’.

The design of each glass was left in the hands of the public, who contributed via Facebook. 

No Noise Marmite and Heinz Baked Beans

Lynx Final Edition ILP

To link in with the Noah’s Ark themed ATL, experiential Lynx have produced this really nice ILP with a vac-formed plastic plinth and a cardboard ark centrepiece. 

This creates a nice bit of on-shelf theatre, with it's instantly recognizable ark tying back into the TV ad. The gold branding really stands out at either end. 

The product is displayed really nicely, without being overcrowded and the ark certainly adds to the piece rather than being a waste of valuable shelf space. 

The only negative is the back board that doesn’t really tie in to the shelf, though this does mean it can become a standalone piece if needs be. 

Mesh's Hobbit Headers

Looking great in the cinema!

Nivea Christmas Email

Nivea have been sending out personalised emails inviting customers to switch on their Christmas lights. When you click through to their website upon pressing the button, you are then

given the opportunity to enter your “festive family tradition”  in the hope of winning a Nivea gift pack. Nice little way of connecting with customers at a time when many will be looking for those last minute gifts. Engaging, fun and inexpensive.

Cadbury stores FSDU

The creative die-cutting is a great standout in store especially for the Christmas-themed end of aisle unit. 

The Christmas creative works well, but the store in general was just too busy with FSDUs. The shelf media and the casually stuck on offers ruin the whole look slightly. 

Free interactive magazine

A great interactive magazine which uses blippar to bring the page to life.

This is another quick and exciting way to target audiences who own a smart phone and bring the shopper experience to them. 

A blippar icon features in the corner of each page encouraging consumers to scan it in to see what happens!? Amongst the animations there was also competition to enter where you could win a gift card and also links to videos.

Top 10 branded promotional games of 2012

2012 saw a number of brands using gaming to engage consumers, on a number of different platforms. Here are a few great examples:



Eristoff vodka 3D projection game, controlled using an iPad.

Coca Cola Kinect-powered vending machine

In yet another cool outdoor initiative from Coke, the brand has installed Kinect controllers in South Korean vending machines that invite consumers to play a short dance game to win a free soda. 

Kit Kat GPS-based 'golden ticket'-style promotion in the UK

The 'We will find you' campaign promises to helicopter £10,000 to where ever you're standing, using GPS navigation. There's even a set of billboards where you can use QR codes and NFC to enter the competition and see how many GPS Kit Kats are left.

                                         

Ford pinball park 

Illustrating the brand's active park-assisted technology, Ford created a fun and engaging interactive pinball parking machine in Paris. 

Mustang social media street fight

In an innovative new social game, consumers can use the Mustang Customiser to design their dream Mustangs, and then compete to win the car by spreading their creations as early and often as they can through social channels.