Olympic Ticket Designs Revealed

Designed by Futurebrand, the tickets incorporate someone's pictogram designs along with images from the venues.

Each ticket features the relevant sport pictogram with a specific colour scheme for each venue, as well as an image of the venue, to help spectators reach their destination.

The tickets also incorporate a number of security measures –  

a hologram, a barcode and the name of the booker. 

Supposedly, every ticket can be traced to the person who 

purchased it.