Cadbury Olympic Games Competition

Cadbury have introduced this promotion whereby the shopper has the chance to win 2 tickets (including travel and hotel) to the Olympic games. The shopper has to find a golden ticket in their chocolate bar for a chance to win.


The die cut of the FSDU is unusual and creates a nice tidy, clean looking shelf for the products. The products have a good stand out as the shelves are slightly tiled and therefore display all the product.

It would be nice to see a QR code directing the shopper to the website though...