MESH IN-STORE INSPIRATION

Monday, 11 March 2013

Aussie Shampoo

A branded FSDU with neck collars and tear off barkers to win

a trip to Australia.

"The stand out wasn’t too overpowering to take away from the brand but it was easily seen from a distance." To enter just purchase any Aussie product and text ‘AUSSIE’ to 81222, but you must retain your dated till receipt as winners will need this as proof of purchase in order to claim the prize.

Thursday, 7 March 2013

Galaxy Advert - Bringing Audrey Hepburn to our screens

Audrey Hepburn is back on our screens in a new advert for Galaxy.

The Breakfast At Tiffany’s star has been brought back to life with CGI technology, and the result is incredibly realistic.

The campaign also brings the return of the strapline ‘Why have cotton when you could have silk?’ and is supported by

consumer and trade advertising, sampling, digital and PR – however we're yet to see any supporting materials anywhere.

Absolut - Old Street

Sainsbury's Category Promotion

‘The Sainsbury’s ‘Drinks Festival’ wants to inspire you to try something new. To make it easier for shoppers to choose the right

drink with confidence, they have split all the different drinks styles by colour.

With hanging banners and aisle fins explaining the colour key, this is extended into aisle with colour coded shelf edge strips.

Continuing online across their website, the promotion extends to beers and whiskies. However it is felt that sparkling wine and Champagne is a bit disappointing as it doesn’t help differentiate between the different flavours in this sector and simply groups

them all into ‘Sparkling’.

Tesco

Since the news about horse meat found in several Tesco’s

products, Tescos have been forced to pull all items off the shelf and give numerous press conferences. This is a personal touch for the general public.