Die-cut bollard shroud in petrol station forecourt. This had
massive standout with no ads around it and was something very out of the ordinary to stop customers in their tracks. Very simple idea to raise awareness of their Caribbean Crush flavour.
There is no copy other than the win message on the actual pack shot. The promotion for their Caribbean Crush flavour is an
opportunity to win a Spanish festival adventure or several
opportunities to win various festival tickets when you enter
an on-pack code on their promotional website.
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