Kraft reports that ‘Toblerone Travels the World’ campaign has boosted sales by a remarkable 50%. The 360 degree campaign, designed to reinforce Toblerone’s position as one of the leading confectionery brands in travel retail, appeared to win over shoppers with a mixture of limited edition product, high profile promotions and personalised packaging.
Travellers can personalise their gifts with location-specific stickers for a unique souvenir and by year-end the campaign will have run in over 70 locations worldwide.
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