Printed inside each promotional pack is a unique code that you enter on their Facebook page. Once entered, you hold your pack up to your webcam and shake in order to see whether you have won. The site uses augmented reality technology to reveal thousands of prizes. What’s also clever is that it recognises which product you have bought and when you play again with one of the other Mentos products you receive a FREE “top secret” pack they have been working on, encouraging shoppers to try the range of gums and chews.
While it all seems very innocent, shoppersitenews.com raises a good point, are they trying to be controversial?
“The very sexual origin of the “Shake Your Money Maker” phrase begs the question: is the Mentos UK team unaware of what “Shake Your Money Maker” means on this side of the pond? Or was this use of a provocative phrase an intentional way to garner yet more attention?”
"Regarding the creative, it feels a little juvenile and lacks consistency as the “win £100,000” lock-up is different online to on-pack."
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